Helping the World With Good Beer

The growth and popularity of craft beer today overshadows the fact that the industry is still in its early years. New beer releases are often met with fanfare among “beer geeks” anxious to try something new, but rarely do they rate a media unveiling or a community event.

That is, unless, you have a seasoned public relations and marketing professional – a rarity in the craft beer world.

Rolling out a special new beer should be much like introducing any new product, but most breweries don’t have specialists to adequately tell their story. Most rely on staff members that are multi-tasked to handle everything from booking food trucks and organizing game nights to promoting special events on Facebook and Twitter. Most don’t have a clue about how to communicate effectively or create community relationship that are mutually beneficial.

Having an experienced pro makes a difference in generating positive publicity, gaining community acceptance, cultivating goodwill and doing good.

Christine Canepa Beggs went to work at Hangar 24 in Redlands last fall, and before long the brewery hosted media and community leaders for the launch of the brewery’s new Chocolate Bomber chocolate porter. As any good PR person would do, she left the spotlight for Hangar 24 owner Ben Cook, who introduced the full-bodied porter as it was served with vanilla ice cream and chocolate bars.

Cook explained that the Chocolate Bomber name is in honor of American pilots that airdropped packages into Berlin after World War II. The story tied perfectly for the true reason for the unveiling event, and that was to showcase Hangar 24’s partnership with Food For The Hungry, an organization that delivers food rations and non-food items to people struggling with lives of poverty in South Sudan.

For every purchase of a six-pack, 22 oz. bottle or two draft pints of Chocolate Bomber since last November, the brewery is providing a meal for someone in South Sudan.

For more information about the program, visit the Hangar 24 website.

Cheers to Cook, Beggs and all of Hangar 24 for a really good beer and even better commitment to making the world a better place.

January Beer and Wine Events

It’s a new year with plenty of great places to visit for wine tasting, beer festivals, tap takeovers and more. Check out some of the activities taking place around the Inland Empire on my monthly listing of beer and wine events on IEShineOn.com.

December Beer and Wine Events

ieshineon-inland-empire-december-beer-and-wine-events-guide-673The holidays bring plenty of opportunities to sample adult beverages. We’ve got your guide to the Inland Empire’s beer and wine events during December at IEShineOn.com. We’ll cover New Year’s Eve in an upcoming post. Cheers!

 

Inland Empire Breweries Win Major Accolades at Great American Beer Festival

gabf-medalsWe’re a little late with this post here, but it did appear on IEShineOn.com last month. Nevertheless, this is worth including on the Sips, Suds and Spirits blog.

Four different craft brewers from the greater Inland Empire etched their names among the best in the United States by winning medals earlier this month in Denver at the Great American Beer Festival, the most prestigious and important competition in the U.S.

gabf-logo-2016The 30th edition of the competition awarded a total of 286 medals to some of the best commercial breweries in the nation. Two local breweries came away with gold medals.

Weins Brewing Co./Weins Family Cellars from Temecula captured a gold medal in the Belgian-Style Fruit Beer category for its Apricot Wheat beer.

TAPS Fish House and Brewery in Corona won gold in the Wood- and Barrel-Aged Strong Beer category for its Silent Warrior.

589-nocluebrewRancho Cucamonga’s No Clue Brew won a bronze medal in the Honey Beer category for hits Belgian Honey Blonde Ale, and Packinghouse Brewing Co. from Riverside won bronze in the Irish-Style Red Ale category for Riley’s Irish Red.

More than 1,750 breweries from all 50 states and the District of Columbia submitted a total of 7,227 entries covering 96 beer categories and 161 different beer styles. GABF entries increased by 9 percent over last year and easily surpassed all previous participation records.

The complete list of medal-winning beers is posted at the GABF website.

Rancho Cucamonga Beer Company Making A Name With New Belgian-Style Lager

charlies-beer

The Inland Empire’s newest local beer isn’t local at all. In fact, there’s no local brewery, but the company is based in Rancho Cucamonga.

Charlie’s Premium Lager is a smooth golden lager brewed in Belgium with distinct qualities of a Belgian beer, but made specifically to appeal to United States tastes.

“We are at the beginning of a great journey with Charlie’s,” says Marlies Christopoulos, president and CEO of The Charlie’s Beer Company USA. “My vision is to have Charlie’s available to enjoy for anyone, everywhere in the U.S. and to become one of the most popular and well known beer brands in the U.S.”

Christopoulos says the beer is made with a brewing heritage dating back centuries, but has less of the obvious “banana” or fruity esters taste often associated with Belgian-style b
eers. It’s also light and easy drinking at 5 percent ABV without the bitter aftertaste found in many popular craft beers.

Sold in four-packs of 16.9-ounce cans, Charlie’s Lager is now available at all California Total Wines and More stores, along with both Bev Mo stores in Upland and Craft Beer Cellar in Torrance.

November Beer and Wine Events

 

ieshineon-inland-empire-november-beer-and-wine-events-guide-673With November comes the start of the holiday season, beginning with our nation’s observance of Veterans Day on Nov. 11 and the long Thanksgiving weekend on Nov. 24-27. Annual releases of big beers, along with a host of other events, fill our November calendar. Cheers!

We’ve got your November guide at IEShineOn.com. And always remember to drink responsibly and designate a driver.

 

Tailgating Tips

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Image courtesy of IEShineOn.com

With football season in full swing and the Rams back in Los Angeles, it’s time to get out to some games. And part of the football game-going experience is tailgating. Check out my story at IEShineOn.com for some tips to keep in mind when you head out to the Rose Bowl or Coliseum. Cheers!